Friday, April 3, 2009

THE WELLPAPER STORY

THE WELLPAPER STORY

“WELL means “Women’s Empowerment through Local Livelihood” The project is a social enterprise model and an empowerment center for women from the surrounding villages of Auroville, India. Its two main goals are to provide livelihood for women and to develop and promote products made of recycled materials. Following completion of a 4-6 month training workshop, the groups of local women produce the products in their own profit sharing workshop in the villages. Though promoting recycled products is an important part of the WELL project, that is not where it ends. The WELL project, besides providing alternative livelihood to these women, also empowers them socially to a great extent. It is already impacting their lives and that of their families in a significant way. By buying these products you not only support an environmentally aware project, but also improve the local women’s quality of life.”

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